The problem

A seasonal campaign needed its own landing page, but the main site was too slow to change and too broad to convert. Every extra link on the page was leaking clicks.

What we did

We stripped the page down to one message and one action. A sharp headline, three proof points, one testimonial, and a single button. No navigation, no footer maze, nothing to click except the thing that matters.

The page was A/B tested against the old version and became the default for every campaign since.